![]() The first opening in a country that did not have a border with Switzerland was in Denmark in 2016, followed by the UK in 2017 with the buyout of The Watch Gallery, which brought with it the additional benefit of its experience in e-commerce. 2013 saw the first location in a non-German-speaking country, with the opening of its watchmaking megastore in the heart of Paris. In the space of five years, the group’s revenues doubled. This involved establishing a new organisational structure and revitalising corporate culture to keep pace with this new development, thereby turning Bucherer into an international leader in watch and jewellery sales. In 2009, Zumbühl became CEO of the group, his top priority being to modernise it whilst staying true to its roots and maintaining growth. In 2002, he took the helm of three companies in the group: Kurz jewellery, aimed at a local customer base Swiss Lion, which focuses on tourist sites and Bucherer Watches, which he was to transform into an authentic watch brand, Carl F. Guido Zumbühl, a polyglot and a sportsman, arrived in 1997 as the group’s CFO and made growth his leitmotif, taking Bucherer from the status of Swiss giant to that of world leader. ![]() In the 1990s, Bucherer was starting to feel a little cramped in Switzerland, where it had some 15 points of sale, and so began to expand abroad, firstly into neighbouring German-speaking countries, with the benefit of both shared borders and a shared culture.
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